web design

Why Color Matters. Color Spectrum

More to a Logo Than Meets the Eye: Why Colors Matter

by Rebecca Hendrickson • October 10, 2018

When you think about your favorite fast food establishments – McDonald’s, In-N-Out, Carl’s Jr. or Hardee’s– what do they all have in common? Burgers? Fries? Sure, but that’s not quite what we’re looking at here. When you think about their logos, what do they all have in common? The colors used are almost identical. So, […]


Designing for Accessibility

Designing for Accessibility

by Rebecca McTear • September 14, 2018

Summer 2018 might as well be known as summer of the straw ban. Major U.S. cities and large corporations like Starbucks and American Airlines have vowed to ban or stop providing single-use plastic straws. Environmentalists see plastic straws as a “gateway plastic” that will diminish the public’s dependence on single-use plastic objects. While the environmental […]


Design with Typography on Your Mind: Step 1, NEVER Use Comic Sans

by Rebecca McTear • April 26, 2018

Is it ever appropriate to use Comic Sans? Let’s start with a little backstory on how this atrocity was created. Over 20 years ago Vincent Connare, a typographic engineer for Microsoft, was working on a new program featuring a cartoon dog speaking through a Times new Roman speech bubble. After completing the design, he realized […]


“Infographics, They Get the Job Done”

by Rebecca McTear • October 11, 2017

In Rob Chernow’s biography Alexander Hamilton, readers are provided a robust full-length look into the life of one of our founding fathers. Over the course of the first 100 pages you learn that Hamilton was an illegitimate, self-taught orphan born on the island of Nevis, which was then part of the British West Indies. This […]


logo

The Game of Logos: Killer Tips for any Company Logo Design

by Rebecca McTear • September 1, 2017

‘When you play the game of logos, you win or you die.’ (WARNING: Exactly one spoiler if you are not caught up on the current season of Game of Thrones). Death in this instance is not literal, but failing to find the proper logo for your company means that your business could miss out on instant brand […]