traditional media

print magazine advertising

How to Design Ads for Print Magazines Like A Pro

by Ellen Huber • August 2, 2018

Sure, digital advertising dominates the game in terms of volume and spend, but there’s one metric that’s even more important: return on investment. It’s actually print magazine advertising—not digital mobile or video—that earns the highest return. The first step is understanding the consumer psychology behind it. Studies show that because we view print magazine ads […]


Traditional Media

“I’m Not Dead Yet!” Why Traditional Media Still Drives the News Agenda

by Noah Walker • August 4, 2017

Have you found yourself scrolling the front page of The New York Times and thinking, “man I sure could use some more content to peruse, I’ll move to social media where the content is infinite”? If you answered yes, you might think that traditional media is shuffling off of its’ mortal coil, destined to die […]