The Moak Group

Bud Light

Baseball, Beer, and Brand building: How Bud Light turned a viral moment into a winning marketing campaign

by Rebecca Hendrickson • January 29, 2020

In a blog I wrote last spring, I mistakenly called the Nationals upcoming season “ominous” based on the fact that Bryce Harper wasn’t coming back to Washington. Well, as I’m sure you already know, I was wrong. It ended up being their best season yet and concluded with a World Series Championship, meaning the team […]


Print, Millennial reading a book

Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School

by Rebecca Hendrickson • June 24, 2019

I’m going to open this blog the best way a millennial knows how: with a meme. Long is the list of industries that millennials have killed: traditional weddings, casual dining chains, mayonnaise, fabric softener, golf… the list goes on and on. But as a proud millennial (and killer of mayonnaise and golf), there is one […]


Started as a Novice Now I'm Here

Started as a Novice Now I’m Here: A Guide to Getting Started with Graphic Design

by Kellen Blake • March 20, 2019

Digging into an art project and getting creative has always been a passion of mine. From painting to drawing to more tactile projects, art and I go *way* back. One aspect I’ve always appreciated about learning a new creative skill is the ROI that comes with the investment of time and patience. That’s why, after […]


WordPress

The New and Improved WordPress 5.0

by Kellen Blake • January 3, 2019

On most occasions, hitting update on your WordPress site doesn’t drastically change the look or feel of the WordPress editor. That was until WordPress 5.0. With this new update, everything on the backend of your site looks different. No need to be afraid or intimidated- The Moak Group is here to help! While the new […]


Professional Bio

Professional Bios: How to Make Yourself Sound Like a Boss

by Jen Cogan • December 12, 2018

Writing about yourself isn’t always easy. Nevertheless, having a clear and concise bio that represents who you are is vital in the professional world. A well-written bio can earn you respect, visibility, and showcase your strongest attributes and accomplishments. The tricky part? Keeping it interesting while also straight-forward and to the point. It’s can be […]