strategy

Brand Activation

Launching Viral-Worthy Brand Activations

by Ellen Huber • August 30, 2017

Whenever a company introduces a new product or service, or launches an existing product or service in a new market, it’s first and most important hurdle is reaching its audience in a memorable way. Traditional marketing techniques such as newspaper and television ads are important, but a marketing tool known as a brand activation—a campaign […]


Marketing Campaigns

Successful Marketing Campaigns: TD Ameritrade Institutional Case Study

by Sarah Heine • August 25, 2017

Grabbing a customer’s attention is not easy. Not only do you need to show off your brand, you need a comprehensive marketing campaign that will highlight your product and compel someone to engage with your product or services. One successful example of such a campaign is TD Ameritrade International’s Human Finance Project. Today, we’re taking […]


What Makes an Effective Social Media Strategy?

by Jody Greene • August 22, 2017

From an airline to capitol hill or from a consumer brand to a government agency, a good social media communications strategy is invaluable to any group looking to increase engagement and expand their visibility/brand recognition.  While companies may understand the power of social media, with all the different platforms that exist today it can be […]


Communications

Communications: The Tofu of Careers

by Noah Walker • August 18, 2017

Let’s make one thing clear – tofu by itself is not tasty. It’s one of those foods that requires a milieu of other ingredients, spices, and sauces to give it flavor and make it worthy of eating. Tofu molds to whatever is added to it, culminating in a nutritionally fulfilling food that has taken on […]


Networking, Securing our Future

Your Net Worth Is Only As Good As Your Network

by Jody Greene • August 8, 2017

Young professionals in the District are always on the move. If you aren’t at the office, you’re playing in your company’s kickball league, volunteering with a local organization, or at a networking event. Networking is one of the most valuable uses of your time in DC. Attending events puts you in the same room as […]