strategy

political communication

The Intersection of PR and Political Communication

by The Moak Group • November 28, 2017

There is a strong link between public relations and political communication. The two industries have an abundance of common ground as they both aim to create original content that establishes an identity around the entity they represent. In both sectors, public relations techniques are implementing by employing nuanced strategies to help their clients reach their […]


Networking

Networking: The Dos and Don’ts

by Jody Greene • September 29, 2017

If networking could create energy, Washington DC would be fully self-sustainable with enough reserves to hold us through at least the next solar eclipse. From face-to-face business conferences to strangers inquiring what you do at a bar, almost every interaction, especially in the District, can turn into an opportunity to expand your network. While seasoned […]


Journalists Are People Too: A Guide to Building and Maintaining Reporter Relationships

by Noah Walker • September 22, 2017

The fourth estate is just about as American as apple pie – these are the people who embody a core tenant of our First Amendment, the people who we rely on to give us unfettered access to developments in the world around us. Whether it’s a local news story of the neighborhood alley cat being […]


Collaborative and Creative: Tools to Help You Stay Productive

by Christian Lange • September 15, 2017

Here at TMG, almost every project we work on is collaborative. Whether it’s a blog post or a marketing plan, several pairs of eyes will pass over anything that we deliver to a client, even if it’s just to double check spelling and grammar. Therefore, we need to choose and implement the best tools to […]


logo

The Game of Logos: Killer Tips for any Company Logo Design

by Rebecca McTear • September 1, 2017

‘When you play the game of logos, you win or you die.’ (WARNING: Exactly one spoiler if you are not caught up on the current season of Game of Thrones). Death in this instance is not literal, but failing to find the proper logo for your company means that your business could miss out on instant brand […]