strategy

analytics

Social Media Analytics 101

by Jody Greene • March 5, 2018

If you’re on a computer and connected to the internet, you’ve probably experienced the all-consuming presence of social media- in fact, it may have brought you to this very blog. Beyond being a tool to connect with family and friends, social media allows companies to disseminate their message while connecting with customers and prospects. While […]


Mobile Takes the Gold

by The Moak Group • February 20, 2018

In the digital age, there are many avenues that professionals can take in the world of social media. With tech on the rise and updates constantly coming down the pipeline, it can be easy to feel lost. In addition, there are endless decisions to be made, such as which platforms to utilize, what time to […]


digital marketing

How to Win the Digital Marketing Game in 2018

by Ellen Huber • January 19, 2018

New year, new digital marketing trends that will dominate—and transform—the landscape. At The Moak Group, we’re on the cutting-edge of this space. Here’s what we see changing the game in 2018. Say goodbye to organic reach It’s a pay-to-play world and we’re all just living in it—especially today’s marketers. Slowly but surely, Facebook has been […]


holiday marketing

Marketing Your Brand Amid the Holiday Chaos

by Ellen Huber • December 8, 2017

‘Tis the season for holiday parties, festive decorations, and—of course—the best shopping deals of the year. Everyone and their mother is making a list and checking it twice, meaning competition is at an all-time high and advertisers are in hyper-drive to keep up. So how can you make sure your brand rises above the rest […]


The Role of Story-Telling in Marketing

by Noah Walker • December 5, 2017

The Story Growing up, James’ parents date night was always on Wednesday. Which meant every Wednesday as the babysitter arrived and James prepared for bed, his father would emerge from the bathroom, his face covered in tiny dots of toilet paper from a rough shave. Some of James’ fondest memories with his dad were the […]