strategy

design process

The Do’s and Don’ts of the Design Process

by Rebecca McTear • June 13, 2018

At some point in your life, you’ve probably sat in front of your computer staring blankly at the screen hoping against hope to find inspiration. Instead of putting your fate in the idea that inspiration will find you, we’ve put together a list of dos and don’ts to help guide you through the design process; […]


influencers image

Choosing the Right Influencer to Tell Your Brand’s Story

by Ellen Huber • May 3, 2018

Gone are the days of slapping a household name on your product to sell it. In today’s marketing world, it’s all about the handle. That’s right—I’m talking about social media influencers. Business Dictionary defines influencers as “individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, […]


Why Your Lobbying Campaign Needs a Communications Plan

by Michael Robbins • April 18, 2018

In the era of the 24-hour news cycle and Twitter, journalism v. fake news, and near constant distraction and disruption, it can be very challenging to make an effective case for change (or against change), especially when it relates to public policy. Whether in the halls of the U.S. Congress, a state capitol building, or […]


spring cleaning

Security Breaches in Bloom: It’s Time for Digital Spring Cleaning

by Rebecca Hendrickson • April 5, 2018

It’s the start of spring, and it’s also the end of a month full of newsworthy security breaches and data scares (cough cough… Facebook). What better occasion for some digital spring cleaning? If you have emails you no longer use, thousands of files in your downloads and trash folders, and credit cards on file with […]


How AI Will Shape the Leaders of the Future

by Ellen Huber • March 8, 2018

Artificial Intelligence: Embrace it—or be replaced by it. No, I’m not suggesting that robots will inevitably control and eradicate humankind, but I do see a need to examine and understand what the rise of AI means for society, both now and in the future. Let’s dive into what it means specifically for the leaders of […]