social media

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]

I’ve never been one to make New Year’s resolutions. Why? Because personally, I know there’s very little chance I’ll end up keeping them. And as it turns out, I’m not alone. While a majority of people may make New Year’s resolutions, only around 8 percent of people are successful in achieving them. But this year […]

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]

What comes to mind when you think of Wendy’s? Square hamburgers? Four for $4? “Fresh, never frozen”? Maybe. But for me, a woman working in digital PR (who happens to be vegetarian) the first thing that comes to my mind is their trolling of fast food counterparts, McDonald’s, Burger King, iHop, etc, on Twitter. Who […]

Gone are the days of slapping a household name on your product to sell it. In today’s marketing world, it’s all about the handle. That’s right—I’m talking about social media influencers. Business Dictionary defines influencers as “individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, […]