What Makes an Effective Social Media Strategy?
From an airline to capitol hill or from a consumer brand to a government agency, a good social media communications strategy is invaluable to any group looking to increase engagement and expand their visibility/brand recognition. While companies may understand the power of social media, with all the different platforms that exist today it can be […]
How to Increase Organic Growth
Growing a strong social media presence through organic growth is vital for any company, whether it’s a small startup or a Fortune 500 firm. According to Pew Research Center’s latest “Social Media Update,” 79% of total online adults use Facebook. That number increases to 84-88% for adults aged 18-49. Twitter is used by 24% of […]