media

print magazine advertising

How to Design Ads for Print Magazines Like A Pro

by Ellen Huber • August 2, 2018

Sure, digital advertising dominates the game in terms of volume and spend, but there’s one metric that’s even more important: return on investment. It’s actually print magazine advertising—not digital mobile or video—that earns the highest return. The first step is understanding the consumer psychology behind it. Studies show that because we view print magazine ads […]


Where Old Meets New: Winning the Digital Outdoor Ad Game

by Ellen Huber • June 25, 2018

Where Old Meets New: Winning the Digital Outdoor Ad Game It’s 2018, and the Mad Men days of advertising are over. By year’s end, digital advertising will increase 18.7% to a 107.3 billion dollar industry in the U.S. alone. By comparison, out-of-home (OOH) advertising—any ads shown outdoors—will reach just a fraction of that figure. But […]


design process

The Do’s and Don’ts of the Design Process

by Rebecca McTear • June 13, 2018

At some point in your life, you’ve probably sat in front of your computer staring blankly at the screen hoping against hope to find inspiration. Instead of putting your fate in the idea that inspiration will find you, we’ve put together a list of dos and don’ts to help guide you through the design process; […]


14 Things You Learn Working at a Startup Strategic Communications Firm

by Rebecca Hendrickson • June 6, 2018

Every time I tell someone my office has less than 20 people, I get the same reaction a mixture of confusion and curiosity, accompanied with a ‘What do you mean?’ or ‘How do you like it?’. What I mean is that I work at a startup. And yeah, it’s awesome. One of the best parts […]


Design with Typography on Your Mind: Step 1, NEVER Use Comic Sans

by Rebecca McTear • April 26, 2018

Is it ever appropriate to use Comic Sans? Let’s start with a little backstory on how this atrocity was created. Over 20 years ago Vincent Connare, a typographic engineer for Microsoft, was working on a new program featuring a cartoon dog speaking through a Times new Roman speech bubble. After completing the design, he realized […]