marketing

Influencer Marketing

Building a Brand-Influencer Relationship for Long-Term Success

by Ellen Huber • February 13, 2019

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]


WordPress

The New and Improved WordPress 5.0

by Kellen Blake • January 3, 2019

On most occasions, hitting update on your WordPress site doesn’t drastically change the look or feel of the WordPress editor. That was until WordPress 5.0. With this new update, everything on the backend of your site looks different. No need to be afraid or intimidated- The Moak Group is here to help! While the new […]


Turn It In On Time: What Accountability and Teamwork Mean for Company Culture

by Sarah Heine • November 16, 2018

In the spirit of transparency, this blog is a couple of weeks late. When I say late, I don’t mean in regard to any external factor, but rather, in the context of our internal editorial calendar- a document that has been thoughtfully designed and meticulously maintained by members of the TMG Team. So, it is […]


instagram

Making Instagram Work for Your Brand, No Matter What You Sell

by Ellen Huber • October 23, 2018

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]


Why Color Matters. Color Spectrum

More to a Logo Than Meets the Eye: Why Colors Matter

by Rebecca Hendrickson • October 10, 2018

When you think about your favorite fast food establishments – McDonald’s, In-N-Out, Carl’s Jr. or Hardee’s– what do they all have in common? Burgers? Fries? Sure, but that’s not quite what we’re looking at here. When you think about their logos, what do they all have in common? The colors used are almost identical. So, […]