Cincinnati Zoo

From Harambe to Fiona: A Case Study in PR with The Cincinnati Zoo

by Ellen Huber • August 13, 2019

The Harambe Crisis Flashback to May 2016: A young boy climbed up and fell into the gorilla enclosure at the Cincinnati Zoo. Harambe, a 450-pound gorilla, dragged the boy around, leading the Zoo to make the decision to kill the endangered gorilla in order to remove the boy from danger. What ensued was a media […]