goals

print magazine advertising

How to Design Ads for Print Magazines Like A Pro

by Ellen Huber • August 2, 2018

Sure, digital advertising dominates the game in terms of volume and spend, but there’s one metric that’s even more important: return on investment. It’s actually print magazine advertising—not digital mobile or video—that earns the highest return. The first step is understanding the consumer psychology behind it. Studies show that because we view print magazine ads […]


digital marketing

How to Win the Digital Marketing Game in 2018

by Ellen Huber • January 19, 2018

New year, new digital marketing trends that will dominate—and transform—the landscape. At The Moak Group, we’re on the cutting-edge of this space. Here’s what we see changing the game in 2018. Say goodbye to organic reach It’s a pay-to-play world and we’re all just living in it—especially today’s marketers. Slowly but surely, Facebook has been […]


Health

Building a Healthier Workplace for Higher Performance

by Michael Robbins • October 3, 2017

At The Moak Group, we strive to deliver the greatest value to our clients at a reasonable cost. We emphasize efficiency, but never at the cost of performance. To ensure that we are always operating at our highest levels, and therefore maximizing our resources, we have implemented some small changes to our office to help […]


Marketing Campaigns

Successful Marketing Campaigns: TD Ameritrade Institutional Case Study

by Sarah Heine • August 25, 2017

Grabbing a customer’s attention is not easy. Not only do you need to show off your brand, you need a comprehensive marketing campaign that will highlight your product and compel someone to engage with your product or services. One successful example of such a campaign is TD Ameritrade International’s Human Finance Project. Today, we’re taking […]


What Makes an Effective Social Media Strategy?

by Jody Greene • August 22, 2017

From an airline to capitol hill or from a consumer brand to a government agency, a good social media communications strategy is invaluable to any group looking to increase engagement and expand their visibility/brand recognition.  While companies may understand the power of social media, with all the different platforms that exist today it can be […]