digital

Where Old Meets New: Winning the Digital Outdoor Ad Game

by Ellen Huber • June 25, 2018

Where Old Meets New: Winning the Digital Outdoor Ad Game It’s 2018, and the Mad Men days of advertising are over. By year’s end, digital advertising will increase 18.7% to a 107.3 billion dollar industry in the U.S. alone. By comparison, out-of-home (OOH) advertising—any ads shown outdoors—will reach just a fraction of that figure. But […]


design process

The Do’s and Don’ts of the Design Process

by Rebecca McTear • June 13, 2018

At some point in your life, you’ve probably sat in front of your computer staring blankly at the screen hoping against hope to find inspiration. Instead of putting your fate in the idea that inspiration will find you, we’ve put together a list of dos and don’ts to help guide you through the design process; […]


Design with Typography on Your Mind: Step 1, NEVER Use Comic Sans

by Rebecca McTear • April 26, 2018

Is it ever appropriate to use Comic Sans? Let’s start with a little backstory on how this atrocity was created. Over 20 years ago Vincent Connare, a typographic engineer for Microsoft, was working on a new program featuring a cartoon dog speaking through a Times new Roman speech bubble. After completing the design, he realized […]


spring cleaning

Security Breaches in Bloom: It’s Time for Digital Spring Cleaning

by Rebecca Hendrickson • April 5, 2018

It’s the start of spring, and it’s also the end of a month full of newsworthy security breaches and data scares (cough cough… Facebook). What better occasion for some digital spring cleaning? If you have emails you no longer use, thousands of files in your downloads and trash folders, and credit cards on file with […]


Strategic Communications: It’s more than just another “buzz word”

by Sarah Heine • March 22, 2018

“I work for a strategic communications firm.” It’s a sentence I say often. And one that, especially outside of the D.C. bubble, is met with silence and a look of mild confusion. It’s clear what begins to percolate in the minds of the people I talk to- something along the lines of, “Yeah, yeah. We […]