digital

The Balancing Act of a Digital Life

by Rebecca Hendrickson • January 30, 2019

I’ve never been one to make New Year’s resolutions. Why? Because personally, I know there’s very little chance I’ll end up keeping them. And as it turns out, I’m not alone. While a majority of people may make New Year’s resolutions, only around 8 percent of people are successful in achieving them. But this year […]


instagram

Making Instagram Work for Your Brand, No Matter What You Sell

by Ellen Huber • October 23, 2018

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]


Why Color Matters. Color Spectrum

More to a Logo Than Meets the Eye: Why Colors Matter

by Rebecca Hendrickson • October 10, 2018

When you think about your favorite fast food establishments – McDonald’s, In-N-Out, Carl’s Jr. or Hardee’s– what do they all have in common? Burgers? Fries? Sure, but that’s not quite what we’re looking at here. When you think about their logos, what do they all have in common? The colors used are almost identical. So, […]


Designing for Accessibility

Designing for Accessibility

by Rebecca McTear • September 14, 2018

Summer 2018 might as well be known as summer of the straw ban. Major U.S. cities and large corporations like Starbucks and American Airlines have vowed to ban or stop providing single-use plastic straws. Environmentalists see plastic straws as a “gateway plastic” that will diminish the public’s dependence on single-use plastic objects. While the environmental […]


summer social media

Four Summer Social Media Trends We Don’t See Cooling Off Anytime Soon

by Rebecca Hendrickson • August 16, 2018

What comes to mind when you think of Wendy’s? Square hamburgers? Four for $4? “Fresh, never frozen”? Maybe. But for me, a woman working in digital PR (who happens to be vegetarian) the first thing that comes to my mind is their trolling of fast food counterparts, McDonald’s, Burger King, iHop, etc, on Twitter. Who […]