digital

I’ve never been one to make New Year’s resolutions. Why? Because personally, I know there’s very little chance I’ll end up keeping them. And as it turns out, I’m not alone. While a majority of people may make New Year’s resolutions, only around 8 percent of people are successful in achieving them. But this year […]

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]

When you think about your favorite fast food establishments – McDonald’s, In-N-Out, Carl’s Jr. or Hardee’s– what do they all have in common? Burgers? Fries? Sure, but that’s not quite what we’re looking at here. When you think about their logos, what do they all have in common? The colors used are almost identical. So, […]

Summer 2018 might as well be known as summer of the straw ban. Major U.S. cities and large corporations like Starbucks and American Airlines have vowed to ban or stop providing single-use plastic straws. Environmentalists see plastic straws as a “gateway plastic” that will diminish the public’s dependence on single-use plastic objects. While the environmental […]

What comes to mind when you think of Wendy’s? Square hamburgers? Four for $4? “Fresh, never frozen”? Maybe. But for me, a woman working in digital PR (who happens to be vegetarian) the first thing that comes to my mind is their trolling of fast food counterparts, McDonald’s, Burger King, iHop, etc, on Twitter. Who […]