design

instagram

Making Instagram Work for Your Brand, No Matter What You Sell

by Ellen Huber • October 23, 2018

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]


Designing for Accessibility

Designing for Accessibility

by Rebecca McTear • September 14, 2018

Summer 2018 might as well be known as summer of the straw ban. Major U.S. cities and large corporations like Starbucks and American Airlines have vowed to ban or stop providing single-use plastic straws. Environmentalists see plastic straws as a “gateway plastic” that will diminish the public’s dependence on single-use plastic objects. While the environmental […]


We’re Gonna Need a Bigger Folder: Tips for being Design Ready for Any Occasion.

by Rebecca McTear • July 24, 2018

Right before the final showdown in the movie Jaws, the heroes finally run into the shark that has been terrorizing their small beach community. With one glance at the beast, Chief Martin Brody exclaims, “You’re going to need a bigger boat.” The protagonists’ last encounter with Jaws results in one destroyed boat, one death, and […]


design process

The Do’s and Don’ts of the Design Process

by Rebecca McTear • June 13, 2018

At some point in your life, you’ve probably sat in front of your computer staring blankly at the screen hoping against hope to find inspiration. Instead of putting your fate in the idea that inspiration will find you, we’ve put together a list of dos and don’ts to help guide you through the design process; […]


“Infographics, They Get the Job Done”

by Rebecca McTear • October 11, 2017

In Rob Chernow’s biography Alexander Hamilton, readers are provided a robust full-length look into the life of one of our founding fathers. Over the course of the first 100 pages you learn that Hamilton was an illegitimate, self-taught orphan born on the island of Nevis, which was then part of the British West Indies. This […]