Communications

summer social media

Four Summer Social Media Trends We Don’t See Cooling Off Anytime Soon

by Rebecca Hendrickson • August 16, 2018

What comes to mind when you think of Wendy’s? Square hamburgers? Four for $4? “Fresh, never frozen”? Maybe. But for me, a woman working in digital PR (who happens to be vegetarian) the first thing that comes to my mind is their trolling of fast food counterparts, McDonald’s, Burger King, iHop, etc, on Twitter. Who […]


print magazine advertising

How to Design Ads for Print Magazines Like A Pro

by Ellen Huber • August 2, 2018

Sure, digital advertising dominates the game in terms of volume and spend, but there’s one metric that’s even more important: return on investment. It’s actually print magazine advertising—not digital mobile or video—that earns the highest return. The first step is understanding the consumer psychology behind it. Studies show that because we view print magazine ads […]


We’re Gonna Need a Bigger Folder: Tips for being Design Ready for Any Occasion.

by Rebecca McTear • July 24, 2018

Right before the final showdown in the movie Jaws, the heroes finally run into the shark that has been terrorizing their small beach community. With one glance at the beast, Chief Martin Brody exclaims, “You’re going to need a bigger boat.” The protagonists’ last encounter with Jaws results in one destroyed boat, one death, and […]


TMG Summer Reads- Girl Holding Book

TMG Summer Reads

by Jody Greene • July 19, 2018

Everyone has that favorite summer book that they love to sit back and relax with at the beach. But, this summer – ditch it. While you could definitely re-read Harry Potter for the 14th time, do yourself a favor – check out some books that are enjoyable AND will help develop your professional skill set. […]


Where Old Meets New: Winning the Digital Outdoor Ad Game

by Ellen Huber • June 25, 2018

Where Old Meets New: Winning the Digital Outdoor Ad Game It’s 2018, and the Mad Men days of advertising are over. By year’s end, digital advertising will increase 18.7% to a 107.3 billion dollar industry in the U.S. alone. By comparison, out-of-home (OOH) advertising—any ads shown outdoors—will reach just a fraction of that figure. But […]