campaigns

analytics

Social Media Analytics 101

by Jody Greene • March 5, 2018

If you’re on a computer and connected to the internet, you’ve probably experienced the all-consuming presence of social media- in fact, it may have brought you to this very blog. Beyond being a tool to connect with family and friends, social media allows companies to disseminate their message while connecting with customers and prospects. While […]


digital marketing

How to Win the Digital Marketing Game in 2018

by Ellen Huber • January 19, 2018

New year, new digital marketing trends that will dominate—and transform—the landscape. At The Moak Group, we’re on the cutting-edge of this space. Here’s what we see changing the game in 2018. Say goodbye to organic reach It’s a pay-to-play world and we’re all just living in it—especially today’s marketers. Slowly but surely, Facebook has been […]


Campaigns

Why Targeted PR Campaigns Are Essential

by Sarah Heine • July 20, 2017

A company’s public image is everything. Public Relations and image management is an essential part of any successful organization. The objective of PR is to get the word about you, your company, or your product to potential customers through compelling story telling that targets a specific audience. These campaigns educate your followers about the contributions […]