ROUTE LAUNCH IAD-CMN

Royal Air Maroc

THE CHALLENGE

Royal Air Maroc solicited the services of The Moak Group (TMG) to help them execute a launch event to celebrate Royal Air Maroc’s inaugural non-stop service from Washington, D.C. to Casablanca, Morocco on the airline’s new Boeing 787 aircraft.

ACTION

TMG planned and implemented an event at Washington Dulles International Airport to recognize Flight AT218’s inaugural trip as it arrived from Casablanca. The event was attended by local and national media, Morocco’s Ambassador to the United States, Dulles Airport officials, and passengers. Activities included an official water cannon salute, a ribbon cutting ceremony, and speeches from VIPs during the departure ceremony for AT219.

IMPACT

The event included opportunities for guests and other passengers to have their photo taken at “The Wings of Morocco” photo booth, allowing them to share their photo and promote Royal Air Maroc on social media. Guests were treated to Moroccan delicacies at the gate. Upon boarding, each passenger was presented with a Royal Air Maroc gift bag commemorating their historic flight.

Members of both the local and national media attended the event and were escorted to the tarmac to get an up-close look at AT218’s arrival and salute. Afterwards, media representatives were given a special tour of Royal Air Maroc’s Boeing 787-8 Dreamliner.

RAM Launch
The Moak Group

The Moak Group

The Moak Group is a D.C.-based public affairs, advocacy, marketing, media relations, and business consulting firm. Headquartered in Washington, TMG operates around the world, providing our domestic and international clients with the expertise and support they need to succeed.
The Moak Group

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