DIGITAL ADS

China Eastern Airlines

THE VISION

The Moak Group (TMG) delivers consistent, effective, and on-brand digital advertising for China Eastern Airlines (CEA) that helps them achieve their goals in North America and Oceania, from general brand awareness to driving ticket sales.

No matter where or how a potential customer experiences a CEA digital ad, TMG ensures the branding and messaging are clear and inspires potential customers to choose CEA.

THE PROCESS

TMG carefully selects digital display and native advertising vendors and platforms that target the audiences that matter most to CEA. TMG works closely with each partner to choose designs and messaging that matches the audience, the platform, and the conversion goal. TMG reviews results constantly and optimizes each ad along the way to push for even greater results. TMG tracks ad performance from first impression to ticket sale, demonstrating the return on investment for CEA.

THE DESIGN

TMG supports CEA through the development of strategic, cohesive advertising campaigns. These campaigns deliver consistent and clear messaging, aesthetics, and branding. CEA’s business goals and objectives for both North America and Oceania are always top of mind and TMG works with advertisers we select as the best fit for specific campaigns to understand as much as we can about their readers and ensure our designs and messaging are tailored to their interests. CEA’s print ads are an extension of their brand and fit seamlessly into the overall advertising strategy and design TMG has helped them to build.

  • China Eastern ad
  • China Eastern ad
  • China Eastern ad
  • China Eastern ad

THE RESULT

TMG supports CEA through the development of strategic, cohesive advertising campaigns. These campaigns deliver consistent and clear messaging, aesthetics, and branding. CEA’s business goals and objectives for both North America and Oceania are always top of mind and TMG works with advertisers we select as the best fit for specific campaigns to understand as much as we can about their readers and ensure our designs and messaging are tailored to their interests. CEA’s print ads are an extension of their brand and fit seamlessly into the overall advertising strategy and design TMG has helped them to build.

The Moak Group

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