NATIONALS BRANDING PARTNERSHIP

Delta Air Lines

THE CHALLENGE

The Moak Group was engaged to help create a national presence for an iconic national brand in Washington, DC, by exploring integrated, long-term brand advertising opportunities that reflect the airline’s industry-leading position through bespoke and bold messaging that would build awareness and respect with Washington, DC-area influencers and customers.

THE ACTION

A multi-year brand campaign to build brand legitimacy and establish a brand connection with key and relevant stakeholders. Nationals Park, the home ballpark for the Washington Nationals, the city’s Major League Baseball franchise, offered Delta a unique opportunity to engage with DC-area influencers through multiple channels of promotion in a relaxed atmosphere and thus they are more receptive to being influenced by effective brand messaging that further promotes and supports Delta’s interests. Long-term brand visibility targeting policymakers also has a direct impact on Delta’s high-value business / corporate and leisure travelers – on a national level – and thus impacts revenue and turnover, as well as build brand affinity.

THE IMPACT

A new five-year sponsorship agreement to be the Official Airline and Official Private Jet Carrier of the Washington Nationals. Delta’s signature presence at the park also includes sponsorship of the Delta Sky360 Club, a branded hospitality experience within Nationals Park and premium section of branded seating behind home plate; and permanent signage on the outfield wall, as well as home-plate, baseline rotational, out-of-town scoreboard and LED signage. In 2019, the Washington Nationals won the MLB World Series, providing significant brand attention for Delta Air Lines.

The Moak Group

The Moak Group

The Moak Group is a D.C.-based public affairs, advocacy, marketing, media relations, and business consulting firm. Headquartered in Washington, TMG operates around the world, providing our domestic and international clients with the expertise and support they need to succeed.
The Moak Group

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