Four Summer Social Media Trends We Don’t See Cooling Off Anytime Soon
What comes to mind when you think of Wendy’s? Square hamburgers? Four for $4? “Fresh, never frozen”? Maybe. But for me, a woman working in digital PR (who happens to be vegetarian) the first thing that comes to my mind is their trolling of fast food counterparts, McDonald’s, Burger King, iHop, etc, on Twitter. Who […]
How to Win the Digital Marketing Game in 2018
New year, new digital marketing trends that will dominate—and transform—the landscape. At The Moak Group, we’re on the cutting-edge of this space. Here’s what we see changing the game in 2018. Say goodbye to organic reach It’s a pay-to-play world and we’re all just living in it—especially today’s marketers. Slowly but surely, Facebook has been […]
What Makes an Effective Social Media Strategy?
From an airline to capitol hill or from a consumer brand to a government agency, a good social media communications strategy is invaluable to any group looking to increase engagement and expand their visibility/brand recognition. While companies may understand the power of social media, with all the different platforms that exist today it can be […]