Social Media

social media fails

Thanksgiving 2018: Feast Your Eyes on These Social Media Fails

by Rebecca Hendrickson • November 22, 2018

Social Media (n) is defined by Merriam-Webster as “Forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Simple enough, right? Not quite. It’s easy to forget the behind-the-scenes thought processes that go into writing […]


instagram

Making Instagram Work for Your Brand, No Matter What You Sell

by Ellen Huber • October 23, 2018

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]


summer social media

Four Summer Social Media Trends We Don’t See Cooling Off Anytime Soon

by Rebecca Hendrickson • August 16, 2018

What comes to mind when you think of Wendy’s? Square hamburgers? Four for $4? “Fresh, never frozen”? Maybe. But for me, a woman working in digital PR (who happens to be vegetarian) the first thing that comes to my mind is their trolling of fast food counterparts, McDonald’s, Burger King, iHop, etc, on Twitter. Who […]


digital marketing

How to Win the Digital Marketing Game in 2018

by Ellen Huber • January 19, 2018

New year, new digital marketing trends that will dominate—and transform—the landscape. At The Moak Group, we’re on the cutting-edge of this space. Here’s what we see changing the game in 2018. Say goodbye to organic reach It’s a pay-to-play world and we’re all just living in it—especially today’s marketers. Slowly but surely, Facebook has been […]


What Makes an Effective Social Media Strategy?

by Jody Greene • August 22, 2017

From an airline to capitol hill or from a consumer brand to a government agency, a good social media communications strategy is invaluable to any group looking to increase engagement and expand their visibility/brand recognition.  While companies may understand the power of social media, with all the different platforms that exist today it can be […]