Social Media

Social media graphic

Social Media 101: Back to the Basics

by Rebecca Hendrickson • June 24, 2020

Quarantine Checklist:Have you…Binged Tiger King? Obviously.Learned a Tik Tok dance? Yeah.Perfected your social media strategy? No? Let’s talk about that. COVID-19 has led to many industries experiencing a lull in incoming work, so there’s no better time to perfect your social media strategy. Before we get bogged down in the details in upcoming blogs, let’s […]


Trends we saw in 2019

A Year in Review: Trends We Saw In 2019

by The Moak Group • December 10, 2019

A new decade is almost upon us. The end of the year signals an opportunity to make a fresh start. New goals, intentions, and visions. It’s also a great opportunity to look back on what happened- trends good and bad- in the past year. On the marketing side, the end of 2019 provides crucial insight […]


Influencer Marketing

Building a Brand-Influencer Relationship for Long-Term Success

by Ellen Huber • February 13, 2019

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]


social media fails

Thanksgiving 2018: Feast Your Eyes on These Social Media Fails

by Rebecca Hendrickson • November 22, 2018

Social Media (n) is defined by Merriam-Webster as “Forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Simple enough, right? Not quite. It’s easy to forget the behind-the-scenes thought processes that go into writing […]


instagram

Making Instagram Work for Your Brand, No Matter What You Sell

by Ellen Huber • October 23, 2018

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]