PR Crisis Case Studies

Cincinnati Zoo

From Harambe to Fiona: A Case Study in PR with The Cincinnati Zoo

by Ellen Huber • August 13, 2019

The Harambe Crisis Flashback to May 2016: A young boy climbed up and fell into the gorilla enclosure at the Cincinnati Zoo. Harambe, a 450-pound gorilla, dragged the boy around, leading the Zoo to make the decision to kill the endangered gorilla in order to remove the boy from danger. What ensued was a media […]


Marketing Campaigns

Successful Marketing Campaigns: TD Ameritrade Institutional Case Study

by Sarah Heine • August 25, 2017

Grabbing a customer’s attention is not easy. Not only do you need to show off your brand, you need a comprehensive marketing campaign that will highlight your product and compel someone to engage with your product or services. One successful example of such a campaign is TD Ameritrade International’s Human Finance Project. Today, we’re taking […]


Introducing TMG Insights

by The Moak Group • July 11, 2017

Today, The Moak Group is launching TMG Insights, a new blog focused on anything and everything related to our firm, the challenges of successfully running a company like ours, and insights into the fields and industries in which we work. This blog is a collaborative effort from our team. From TMG’s founders to interns, TMG […]