Media Buy Process

Managing the Media Buy Process

by Boyd Bailey • March 10, 2020

At TMG, a successful paid media plan starts with research and a clear understanding of our client’s objectives, goals, and target audience. We must understand who we are targeting and then build a plan for how best to speak meaningfully and consistently across a mix of advertising channels to reach our target audience where they […]

How to rebrand like a pro

How to Navigate the Rebranding Process Like A Pro

by Vanessa Vergara • March 2, 2020

I’ll admit it- I love makeover shows. What Not to Wear. Queer Eye. There’s something enthralling about watching a stranger go through a “drab to fab” metamorphosis in 45 minutes. The best makeovers solidify the person’s sense of style, resulting in a new and improved “after” version that stays true to who they are. A […]

Influencer Marketing

Building a Brand-Influencer Relationship for Long-Term Success

by Ellen Huber • February 13, 2019

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]

digital marketing

How to Win the Digital Marketing Game in 2018

by Ellen Huber • January 19, 2018

New year, new digital marketing trends that will dominate—and transform—the landscape. At The Moak Group, we’re on the cutting-edge of this space. Here’s what we see changing the game in 2018. Say goodbye to organic reach It’s a pay-to-play world and we’re all just living in it—especially today’s marketers. Slowly but surely, Facebook has been […]

holiday marketing

Marketing Your Brand Amid the Holiday Chaos

by Ellen Huber • December 8, 2017

‘Tis the season for holiday parties, festive decorations, and—of course—the best shopping deals of the year. Everyone and their mother is making a list and checking it twice, meaning competition is at an all-time high and advertisers are in hyper-drive to keep up. So how can you make sure your brand rises above the rest […]