Media

Influencer Marketing

Building a Brand-Influencer Relationship for Long-Term Success

by Ellen Huber • February 13, 2019

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]


digital marketing

How to Win the Digital Marketing Game in 2018

by Ellen Huber • January 19, 2018

New year, new digital marketing trends that will dominate—and transform—the landscape. At The Moak Group, we’re on the cutting-edge of this space. Here’s what we see changing the game in 2018. Say goodbye to organic reach It’s a pay-to-play world and we’re all just living in it—especially today’s marketers. Slowly but surely, Facebook has been […]


holiday marketing

Marketing Your Brand Amid the Holiday Chaos

by Ellen Huber • December 8, 2017

‘Tis the season for holiday parties, festive decorations, and—of course—the best shopping deals of the year. Everyone and their mother is making a list and checking it twice, meaning competition is at an all-time high and advertisers are in hyper-drive to keep up. So how can you make sure your brand rises above the rest […]


Traditional Media

“I’m Not Dead Yet!” Why Traditional Media Still Drives the News Agenda

by Noah Walker • August 4, 2017

Have you found yourself scrolling the front page of The New York Times and thinking, “man I sure could use some more content to peruse, I’ll move to social media where the content is infinite”? If you answered yes, you might think that traditional media is shuffling off of its’ mortal coil, destined to die […]