Media Buy Process

Managing the Media Buy Process

by Boyd Bailey • March 10, 2020

At TMG, a successful paid media plan starts with research and a clear understanding of our client’s objectives, goals, and target audience. We must understand who we are targeting and then build a plan for how best to speak meaningfully and consistently across a mix of advertising channels to reach our target audience where they […]

How to rebrand like a pro

How to Navigate the Rebranding Process Like A Pro

by Vanessa Vergara • March 2, 2020

I’ll admit it- I love makeover shows. What Not to Wear. Queer Eye. There’s something enthralling about watching a stranger go through a “drab to fab” metamorphosis in 45 minutes. The best makeovers solidify the person’s sense of style, resulting in a new and improved “after” version that stays true to who they are. A […]

Bud Light

Baseball, Beer, and Brand building: How Bud Light turned a viral moment into a winning marketing campaign

by Rebecca Hendrickson • January 29, 2020

In a blog I wrote last spring, I mistakenly called the Nationals upcoming season “ominous” based on the fact that Bryce Harper wasn’t coming back to Washington. Well, as I’m sure you already know, I was wrong. It ended up being their best season yet and concluded with a World Series Championship, meaning the team […]

How to make your Holiday Marketing go Viral for the Right Reasons

by Rebecca McTear • December 23, 2019

Once the last trick or treater heads home after collecting their weight in candy, something changes in the air. Marketers, stores, co-workers (cough cough Rebecca Hendrickson) decide to completely skip fall, Thanksgiving, my birthday, and head right into the winter holiday season. This intrusion on fall, while highly annoying, has allowed brands to revel in […]

A Blast from the Past: Why Brands are Going Retro to Spark New Initiatives

by The Moak Group • August 29, 2019

If you read our post, “Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School,” you know that companies are taking advantage of integrating retro trends into their strategic plans. After reading Rebecca’s post, I wanted to know more, and upon doing some research, I found a key contributing factor to be […]