Marketing

How this Brand got a Millennial to Subscribe to a Magazine in 2019

by Rebecca McTear • July 3, 2019

As much as I hate to admit it, I can check off a lot of boxes when it comes to the typical millennial experience. I love a good avocado toast, I use paper towels instead of napkins, my iPhone is an extension of my hand, and I do not have a cable package because I […]


Print, Millennial reading a book

Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School

by Rebecca Hendrickson • June 24, 2019

I’m going to open this blog the best way a millennial knows how: with a meme. Long is the list of industries that millennials have killed: traditional weddings, casual dining chains, mayonnaise, fabric softener, golf… the list goes on and on. But as a proud millennial (and killer of mayonnaise and golf), there is one […]


Using Creativity to Market Your Brand Around Holidays

by Rebecca Hendrickson • April 15, 2019

Spring is in full bloom here in DC. The cherry blossoms are blossoming, allergies are flaring up, and the Nationals’ ominous Bryce Harper-less season is upon us. But along with spring also comes the ever-stressful activity of spring cleaning. If you’re anything like the members of Team TMG, you’ve already KonMari-ed your entire home the […]


Influencer Marketing

Building a Brand-Influencer Relationship for Long-Term Success

by Ellen Huber • February 13, 2019

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]


instagram

Making Instagram Work for Your Brand, No Matter What You Sell

by Ellen Huber • October 23, 2018

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]