Marketing

A Blast from the Past: Why Brands are Going Retro to Spark New Initiatives

by The Moak Group • August 29, 2019

If you read our post, “Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School,” you know that companies are taking advantage of integrating retro trends into their strategic plans. After reading Rebecca’s post, I wanted to know more, and upon doing some research, I found a key contributing factor to be […]


How this Brand got a Millennial to Subscribe to a Magazine in 2019

by Rebecca McTear • July 3, 2019

As much as I hate to admit it, I can check off a lot of boxes when it comes to the typical millennial experience. I love a good avocado toast, I use paper towels instead of napkins, my iPhone is an extension of my hand, and I do not have a cable package because I […]


Print, Millennial reading a book

Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School

by Rebecca Hendrickson • June 24, 2019

I’m going to open this blog the best way a millennial knows how: with a meme. Long is the list of industries that millennials have killed: traditional weddings, casual dining chains, mayonnaise, fabric softener, golf… the list goes on and on. But as a proud millennial (and killer of mayonnaise and golf), there is one […]


Using Creativity to Market Your Brand Around Holidays

by Rebecca Hendrickson • April 15, 2019

Spring is in full bloom here in DC. The cherry blossoms are blossoming, allergies are flaring up, and the Nationals’ ominous Bryce Harper-less season is upon us. But along with spring also comes the ever-stressful activity of spring cleaning. If you’re anything like the members of Team TMG, you’ve already KonMari-ed your entire home the […]


Influencer Marketing

Building a Brand-Influencer Relationship for Long-Term Success

by Ellen Huber • February 13, 2019

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]