Marketing

How to make your Holiday Marketing go Viral for the Right Reasons

by Rebecca McTear • December 23, 2019

Once the last trick or treater heads home after collecting their weight in candy, something changes in the air. Marketers, stores, co-workers (cough cough Rebecca Hendrickson) decide to completely skip fall, Thanksgiving, my birthday, and head right into the winter holiday season. This intrusion on fall, while highly annoying, has allowed brands to revel in […]


A Blast from the Past: Why Brands are Going Retro to Spark New Initiatives

by The Moak Group • August 29, 2019

If you read our post, “Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School,” you know that companies are taking advantage of integrating retro trends into their strategic plans. After reading Rebecca’s post, I wanted to know more, and upon doing some research, I found a key contributing factor to be […]


How this Brand got a Millennial to Subscribe to a Magazine in 2019

by Rebecca McTear • July 3, 2019

As much as I hate to admit it, I can check off a lot of boxes when it comes to the typical millennial experience. I love a good avocado toast, I use paper towels instead of napkins, my iPhone is an extension of my hand, and I do not have a cable package because I […]


Print, Millennial reading a book

Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School

by Rebecca Hendrickson • June 24, 2019

I’m going to open this blog the best way a millennial knows how: with a meme. Long is the list of industries that millennials have killed: traditional weddings, casual dining chains, mayonnaise, fabric softener, golf… the list goes on and on. But as a proud millennial (and killer of mayonnaise and golf), there is one […]


Using Creativity to Market Your Brand Around Holidays

by Rebecca Hendrickson • April 15, 2019

Spring is in full bloom here in DC. The cherry blossoms are blossoming, allergies are flaring up, and the Nationals’ ominous Bryce Harper-less season is upon us. But along with spring also comes the ever-stressful activity of spring cleaning. If you’re anything like the members of Team TMG, you’ve already KonMari-ed your entire home the […]