Marketing

Spring is in full bloom here in DC. The cherry blossoms are blossoming, allergies are flaring up, and the Nationals’ ominous Bryce Harper-less season is upon us. But along with spring also comes the ever-stressful activity of spring cleaning. If you’re anything like the members of Team TMG, you’ve already KonMari-ed your entire home the […]

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]

Sure, digital advertising dominates the game in terms of volume and spend, but there’s one metric that’s even more important: return on investment. It’s actually print magazine advertising—not digital mobile or video—that earns the highest return. The first step is understanding the consumer psychology behind it. Studies show that because we view print magazine ads […]

Where Old Meets New: Winning the Digital Outdoor Ad Game It’s 2018, and the Mad Men days of advertising are over. By year’s end, digital advertising will increase 18.7% to a 107.3 billion dollar industry in the U.S. alone. By comparison, out-of-home (OOH) advertising—any ads shown outdoors—will reach just a fraction of that figure. But […]