Marketing

At TMG, a successful paid media plan starts with research and a clear understanding of our client’s objectives, goals, and target audience. We must understand who we are targeting and then build a plan for how best to speak meaningfully and consistently across a mix of advertising channels to reach our target audience where they […]

I’ll admit it- I love makeover shows. What Not to Wear. Queer Eye. There’s something enthralling about watching a stranger go through a “drab to fab” metamorphosis in 45 minutes. The best makeovers solidify the person’s sense of style, resulting in a new and improved “after” version that stays true to who they are. A […]

In a blog I wrote last spring, I mistakenly called the Nationals upcoming season “ominous” based on the fact that Bryce Harper wasn’t coming back to Washington. Well, as I’m sure you already know, I was wrong. It ended up being their best season yet and concluded with a World Series Championship, meaning the team […]

Once the last trick or treater heads home after collecting their weight in candy, something changes in the air. Marketers, stores, co-workers (cough cough Rebecca Hendrickson) decide to completely skip fall, Thanksgiving, my birthday, and head right into the winter holiday season. This intrusion on fall, while highly annoying, has allowed brands to revel in […]

If you read our post, “Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School,” you know that companies are taking advantage of integrating retro trends into their strategic plans. After reading Rebecca’s post, I wanted to know more, and upon doing some research, I found a key contributing factor to be […]