Foreign Markets

Image depicting people walking through foreign markets

Navigating Foreign Markets & Avoiding Fatal Missteps

by Ellen Huber • July 27, 2017

More and more, companies are extending their reach into foreign markets. Although market expansion has become more common in recent years, these business endeavors are often short-lived. What’s to blame? In a nutshell, it’s companies undervaluing the importance of embracing local preferences and culture. Successfully marketing a foreign company in a domestic market is no […]