Digital Strategy

Summer 2018 might as well be known as summer of the straw ban. Major U.S. cities and large corporations like Starbucks and American Airlines have vowed to ban or stop providing single-use plastic straws. Environmentalists see plastic straws as a “gateway plastic” that will diminish the public’s dependence on single-use plastic objects. While the environmental […]

Right before the final showdown in the movie Jaws, the heroes finally run into the shark that has been terrorizing their small beach community. With one glance at the beast, Chief Martin Brody exclaims, “You’re going to need a bigger boat.” The protagonists’ last encounter with Jaws results in one destroyed boat, one death, and […]

Gone are the days of slapping a household name on your product to sell it. In today’s marketing world, it’s all about the handle. That’s right—I’m talking about social media influencers. Business Dictionary defines influencers as “individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, […]

The further removed I am from graduating, the less I get the question: “What was your major in college?” Instead of letting my education do the talking, I have made my work speak for itself. Let’s circle back to that question- as a Digital Strategist, what do you think my major was in college? Communications […]

If you’re on a computer and connected to the internet, you’ve probably experienced the all-consuming presence of social media- in fact, it may have brought you to this very blog. Beyond being a tool to connect with family and friends, social media allows companies to disseminate their message while connecting with customers and prospects. While […]