Digital Strategy

How to Hashtag Like a Pro

How to Hashtag Like a Pro

by Jody Greene • January 9, 2019

When it comes to creating a social media strategy, having a plan in place for how and when you use hashtags is a must. From forming connections between those interacting with your brand to exposing your content to new and relevant users, these small-but-mighty hyperlinked keywords can be the difference between a social campaign getting […]


WordPress

The New and Improved WordPress 5.0

by Kellen Blake • January 3, 2019

On most occasions, hitting update on your WordPress site doesn’t drastically change the look or feel of the WordPress editor. That was until WordPress 5.0. With this new update, everything on the backend of your site looks different. No need to be afraid or intimidated- The Moak Group is here to help! While the new […]


How The Grinch Saved Your Holiday Ads

by Rebecca McTear • December 21, 2018

Bah Humbug. That sums up my feelings on the holiday season.When watching the Grinch, I can’t help but find his attitude towards Christmas to be completely relatable. If I had neighbors like the Whos in Whosville, Itoo might have considered stealing Christmas from them. The nonstop Christmas carols alone should warrant a noise complaint to […]


Don’t Let User Personas Scare You Away from Great Designs

by Rebecca McTear • October 29, 2018

Michael is a young man, who enjoys long walks around his hometown, Haddonfield, Illinois. When it comes to his sense of fashion, Michael likes to keep it simple with a navy-blue jumpsuit. He is a man of few words; in fact, he feels more comfortable behind a mask. Others have described Michael as a man […]


instagram

Making Instagram Work for Your Brand, No Matter What You Sell

by Ellen Huber • October 23, 2018

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]