Design

A Blast from the Past: Why Brands are Going Retro to Spark New Initiatives

by The Moak Group • August 29, 2019

If you read our post, “Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School,” you know that companies are taking advantage of integrating retro trends into their strategic plans. After reading Rebecca’s post, I wanted to know more, and upon doing some research, I found a key contributing factor to be […]


Design Trends: How Brands Are Attempting to Disrupt the Graphic Design Space

by Ali Manieri • April 5, 2019

Do you ever get tired of brands using the same fonts, aesthetics, and layouts over, and over, and over again? Yeah, us too. With so much saturation in the marketing space, brands are looking to stand out aesthetically by breaking out of their comfort zones in both digital and print platforms. Each year, it becomes […]


Started as a Novice Now I'm Here

Started as a Novice Now I’m Here: A Guide to Getting Started with Graphic Design

by Kellen Blake • March 20, 2019

Digging into an art project and getting creative has always been a passion of mine. From painting to drawing to more tactile projects, art and I go *way* back. One aspect I’ve always appreciated about learning a new creative skill is the ROI that comes with the investment of time and patience. That’s why, after […]


Illustrations of bored Becca

Save Your Audience from Boredom, Incorporate Illustrations into Your Brand’s Campaign

by Rebecca McTear • February 1, 2019

Creating engaging content day after day is a difficult task for even the most exciting brands to maintain. The goal of any good communications strategy is to keep a brand’s creative theme cohesive without the content becoming static and dull. At times, however, this can be a difficult task. Unless you have a constant flow […]


Don’t Let User Personas Scare You Away from Great Designs

by Rebecca McTear • October 29, 2018

Michael is a young man, who enjoys long walks around his hometown, Haddonfield, Illinois. When it comes to his sense of fashion, Michael likes to keep it simple with a navy-blue jumpsuit. He is a man of few words; in fact, he feels more comfortable behind a mask. Others have described Michael as a man […]