Best Practices

Networking, Securing our Future

Your Net Worth Is Only As Good As Your Network

by Jody Greene • August 8, 2017

Young professionals in the District are always on the move. If you aren’t at the office, you’re playing in your company’s kickball league, volunteering with a local organization, or at a networking event. Networking is one of the most valuable uses of your time in DC. Attending events puts you in the same room as […]

Traditional Media

“I’m Not Dead Yet!” Why Traditional Media Still Drives the News Agenda

by Noah Walker • August 4, 2017

Have you found yourself scrolling the front page of The New York Times and thinking, “man I sure could use some more content to peruse, I’ll move to social media where the content is infinite”? If you answered yes, you might think that traditional media is shuffling off of its’ mortal coil, destined to die […]

The Moak Group, Policy

Team TMG’s Policy on Policy

by Michael Robbins • August 2, 2017

Here at The Moak Group, we’re neither a traditional public relations firm nor your standard government affairs shop. We’ve blended both lines of work and added business strategy, marketing and sales, investor relations, and 360 campaign/nonprofit management practice to our suite of client services. Future posts in this section of TMG Insights will focus on […]

Image depicting people walking through foreign markets

Navigating Foreign Markets & Avoiding Fatal Missteps

by Ellen Huber • July 27, 2017

More and more, companies are extending their reach into foreign markets. Although market expansion has become more common in recent years, these business endeavors are often short-lived. What’s to blame? In a nutshell, it’s companies undervaluing the importance of embracing local preferences and culture. Successfully marketing a foreign company in a domestic market is no […]

Website Fundamentals Every Professional Should Follow

by Rebecca McTear • July 25, 2017

A great corporate or non-profit website allows users to find the information they need to engage with the business. Think about it: when you visit a restaurant’s website, you’ll find a number of things you can do—take a look at their menu, find their location, place an order, make a reservation, etc. In today’s post, […]