Best Practices

Collaborative and Creative: Tools to Help You Stay Productive

by Christian Lange • September 15, 2017

Here at TMG, almost every project we work on is collaborative. Whether it’s a blog post or a marketing plan, several pairs of eyes will pass over anything that we deliver to a client, even if it’s just to double check spelling and grammar. Therefore, we need to choose and implement the best tools to […]


The Agora Government & Public Affairs Marketplace: A Networking Learning Experience

by Jody Greene • September 13, 2017

Networking can be tough. The idea of starting a conversation with a person you’ve never met is intimidating, and keeping in contact with them can seem even more daunting. Luckily, events like the Agora Government & Public Affairs Marketplace give professionals the opportunity to network while learning about advancements across industries. Last week, TMG’s Fellow, […]


meeting

This Couldn’t Have Been an Email

by Christian Lange • September 7, 2017

“This could have been an email.” It’s the worst criticism someone can get after a meeting. In any office, but especially a smaller one like The Moak Group, every team member is juggling several projects at once. A meeting that wastes time can both annoy coworkers and take attention away from clients. However, one that […]


logo

The Game of Logos: Killer Tips for any Company Logo Design

by Rebecca McTear • September 1, 2017

‘When you play the game of logos, you win or you die.’ (WARNING: Exactly one spoiler if you are not caught up on the current season of Game of Thrones). Death in this instance is not literal, but failing to find the proper logo for your company means that your business could miss out on instant brand […]


Brand Activation

Launching Viral-Worthy Brand Activations

by Ellen Huber • August 30, 2017

Whenever a company introduces a new product or service, or launches an existing product or service in a new market, it’s first and most important hurdle is reaching its audience in a memorable way. Traditional marketing techniques such as newspaper and television ads are important, but a marketing tool known as a brand activation—a campaign […]