Best Practices

meeting

This Couldn’t Have Been an Email

by Christian Lange • September 7, 2017

“This could have been an email.” It’s the worst criticism someone can get after a meeting. In any office, but especially a smaller one like The Moak Group, every team member is juggling several projects at once. A meeting that wastes time can both annoy coworkers and take attention away from clients. However, one that […]


logo

The Game of Logos: Killer Tips for any Company Logo Design

by Rebecca McTear • September 1, 2017

‘When you play the game of logos, you win or you die.’ (WARNING: Exactly one spoiler if you are not caught up on the current season of Game of Thrones). Death in this instance is not literal, but failing to find the proper logo for your company means that your business could miss out on instant brand […]


Brand Activation

Launching Viral-Worthy Brand Activations

by Ellen Huber • August 30, 2017

Whenever a company introduces a new product or service, or launches an existing product or service in a new market, it’s first and most important hurdle is reaching its audience in a memorable way. Traditional marketing techniques such as newspaper and television ads are important, but a marketing tool known as a brand activation—a campaign […]


Marketing Campaigns

Successful Marketing Campaigns: TD Ameritrade Institutional Case Study

by Sarah Heine • August 25, 2017

Grabbing a customer’s attention is not easy. Not only do you need to show off your brand, you need a comprehensive marketing campaign that will highlight your product and compel someone to engage with your product or services. One successful example of such a campaign is TD Ameritrade International’s Human Finance Project. Today, we’re taking […]


What Makes an Effective Social Media Strategy?

by Jody Greene • August 22, 2017

From an airline to capitol hill or from a consumer brand to a government agency, a good social media communications strategy is invaluable to any group looking to increase engagement and expand their visibility/brand recognition.  While companies may understand the power of social media, with all the different platforms that exist today it can be […]