Best Practices

So You Want to be an Entrepreneur…

by The Moak Group • February 23, 2018

Starting a new business can be a daunting task. As an entrepreneur, you alone are responsible for the success or failure of your business, and will be tasked with finding creative ways to solve problems facing your company. This comes along with crafting every aspect of the company, ranging from designing a product to executing […]


DigitalTrends2018

Keeping up with The Digital Trends

by Rebecca McTear • January 10, 2018

Keeping up with current digital trends can be as difficult as keeping up with the Kardashians (sorry Michael). Knowing which of the latest social media trends will stick around can seem as daunting as staying up to date with which Kardashian is currently pregnant. To help your business stay in the know and on top […]


political communication

The Intersection of PR and Political Communication

by The Moak Group • November 28, 2017

There is a strong link between public relations and political communication. The two industries have an abundance of common ground as they both aim to create original content that establishes an identity around the entity they represent. In both sectors, public relations techniques are implementing by employing nuanced strategies to help their clients reach their […]


“Infographics, They Get the Job Done”

by Rebecca McTear • October 11, 2017

In Rob Chernow’s biography Alexander Hamilton, readers are provided a robust full-length look into the life of one of our founding fathers. Over the course of the first 100 pages you learn that Hamilton was an illegitimate, self-taught orphan born on the island of Nevis, which was then part of the British West Indies. This […]


Business Management

Why Brand Management is the Insurance Your Company Needs

by Ellen Huber • October 5, 2017

Why Brand Management is the Insurance Your Company Needs Imagine that you’ve invested millions of dollars and hundreds—if not thousands—of hours building your brand. Your logo is perfect, your website is flawless, and your physical and digital ads earn millions of impressions. You think that you’ve ticked off all the boxes for brand success now, […]