Best Practices

Influencer Marketing

Building a Brand-Influencer Relationship for Long-Term Success

by Ellen Huber • February 13, 2019

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]


The Balancing Act of a Digital Life

by Rebecca Hendrickson • January 30, 2019

I’ve never been one to make New Year’s resolutions. Why? Because personally, I know there’s very little chance I’ll end up keeping them. And as it turns out, I’m not alone. While a majority of people may make New Year’s resolutions, only around 8 percent of people are successful in achieving them. But this year […]


How The Grinch Saved Your Holiday Ads

by Rebecca McTear • December 21, 2018

Bah Humbug. That sums up my feelings on the holiday season.When watching the Grinch, I can’t help but find his attitude towards Christmas to be completely relatable. If I had neighbors like the Whos in Whosville, Itoo might have considered stealing Christmas from them. The nonstop Christmas carols alone should warrant a noise complaint to […]


Professional Bio

Professional Bios: How to Make Yourself Sound Like a Boss

by Jen Cogan • December 12, 2018

Writing about yourself isn’t always easy. Nevertheless, having a clear and concise bio that represents who you are is vital in the professional world. A well-written bio can earn you respect, visibility, and showcase your strongest attributes and accomplishments. The tricky part? Keeping it interesting while also straight-forward and to the point. It’s can be […]


Turn It In On Time: What Accountability and Teamwork Mean for Company Culture

by Sarah Heine • November 16, 2018

In the spirit of transparency, this blog is a couple of weeks late. When I say late, I don’t mean in regard to any external factor, but rather, in the context of our internal editorial calendar- a document that has been thoughtfully designed and meticulously maintained by members of the TMG Team. So, it is […]