Posts By: Rebecca McTear

How to make your Holiday Marketing go Viral for the Right Reasons

by Rebecca McTear • December 23, 2019

Once the last trick or treater heads home after collecting their weight in candy, something changes in the air. Marketers, stores, co-workers (cough cough Rebecca Hendrickson) decide to completely skip fall, Thanksgiving, my birthday, and head right into the winter holiday season. This intrusion on fall, while highly annoying, has allowed brands to revel in […]


Democratic nominee website

The Most Ambitious Crossover Event in History: 2020 Democratic Nominees and Their Websites Part 2

by Rebecca McTear • September 27, 2019

I thought cutting the field down to ten candidate websites would allow me to keep all of this sweet, sweet content to one post. I was mistaken. In part one I mostly kept my cool. If I was like Russel Crowe in A Beautiful Mind then, I have degraded to a Charlie Kelly from It’s […]


The Most Ambitious Crossover Event in History: 2020 Democratic Nominees and Their Websites

by Rebecca McTear • September 20, 2019

This post may have taken years off of my life. Picture me as Russel Crowe in A Beautiful Mind, but instead of a window and math (?) equations, I’m frantically clicking back and forth between browser tabs, checking sites on my phone, hectically writing down over 1,000 words in notes.   To protect my sanity, I […]


How this Brand got a Millennial to Subscribe to a Magazine in 2019

by Rebecca McTear • July 3, 2019

As much as I hate to admit it, I can check off a lot of boxes when it comes to the typical millennial experience. I love a good avocado toast, I use paper towels instead of napkins, my iPhone is an extension of my hand, and I do not have a cable package because I […]


Becca Still Loves Podcasts: The Best Episodes to Listen to on your Commute

by Rebecca McTear • April 30, 2019

Not to be dramatic, but this post has been four years in the making. Around the time I started working at TMG, I ended my unpaid side hustle, the blog “Beccalovespodcasts.” I would link you to it, but I stopped paying for the hosting years ago (I’m not made of money). In each post I […]