Posts By: Rebecca McTear

Becca Still Loves Podcasts: The Best Episodes to Listen to on your Commute

by Rebecca McTear • April 30, 2019

Not to be dramatic, but this post has been four years in the making. Around the time I started working at TMG, I ended my unpaid side hustle, the blog “Beccalovespodcasts.” I would link you to it, but I stopped paying for the hosting years ago (I’m not made of money). In each post I […]


Illustrations of bored Becca

Save Your Audience from Boredom, Incorporate Illustrations into Your Brand’s Campaign

by Rebecca McTear • February 1, 2019

Creating engaging content day after day is a difficult task for even the most exciting brands to maintain. The goal of any good communications strategy is to keep a brand’s creative theme cohesive without the content becoming static and dull. At times, however, this can be a difficult task. Unless you have a constant flow […]


How The Grinch Saved Your Holiday Ads

by Rebecca McTear • December 21, 2018

Bah Humbug. That sums up my feelings on the holiday season.When watching the Grinch, I can’t help but find his attitude towards Christmas to be completely relatable. If I had neighbors like the Whos in Whosville, Itoo might have considered stealing Christmas from them. The nonstop Christmas carols alone should warrant a noise complaint to […]


Don’t Let User Personas Scare You Away from Great Designs

by Rebecca McTear • October 29, 2018

Michael is a young man, who enjoys long walks around his hometown, Haddonfield, Illinois. When it comes to his sense of fashion, Michael likes to keep it simple with a navy-blue jumpsuit. He is a man of few words; in fact, he feels more comfortable behind a mask. Others have described Michael as a man […]


Designing for Accessibility

Designing for Accessibility

by Rebecca McTear • September 14, 2018

Summer 2018 might as well be known as summer of the straw ban. Major U.S. cities and large corporations like Starbucks and American Airlines have vowed to ban or stop providing single-use plastic straws. Environmentalists see plastic straws as a “gateway plastic” that will diminish the public’s dependence on single-use plastic objects. While the environmental […]