Posts By: Rebecca McTear

How this Brand got a Millennial to Subscribe to a Magazine in 2019

by Rebecca McTear • July 3, 2019

As much as I hate to admit it, I can check off a lot of boxes when it comes to the typical millennial experience. I love a good avocado toast, I use paper towels instead of napkins, my iPhone is an extension of my hand, and I do not have a cable package because I […]


Becca Still Loves Podcasts: The Best Episodes to Listen to on your Commute

by Rebecca McTear • April 30, 2019

Not to be dramatic, but this post has been four years in the making. Around the time I started working at TMG, I ended my unpaid side hustle, the blog “Beccalovespodcasts.” I would link you to it, but I stopped paying for the hosting years ago (I’m not made of money). In each post I […]


Illustrations of bored Becca

Save Your Audience from Boredom, Incorporate Illustrations into Your Brand’s Campaign

by Rebecca McTear • February 1, 2019

Creating engaging content day after day is a difficult task for even the most exciting brands to maintain. The goal of any good communications strategy is to keep a brand’s creative theme cohesive without the content becoming static and dull. At times, however, this can be a difficult task. Unless you have a constant flow […]


How The Grinch Saved Your Holiday Ads

by Rebecca McTear • December 21, 2018

Bah Humbug. That sums up my feelings on the holiday season.When watching the Grinch, I can’t help but find his attitude towards Christmas to be completely relatable. If I had neighbors like the Whos in Whosville, Itoo might have considered stealing Christmas from them. The nonstop Christmas carols alone should warrant a noise complaint to […]


Don’t Let User Personas Scare You Away from Great Designs

by Rebecca McTear • October 29, 2018

Michael is a young man, who enjoys long walks around his hometown, Haddonfield, Illinois. When it comes to his sense of fashion, Michael likes to keep it simple with a navy-blue jumpsuit. He is a man of few words; in fact, he feels more comfortable behind a mask. Others have described Michael as a man […]