Posts By: Sarah Heine

Turn It In On Time: What Accountability and Teamwork Mean for Company Culture

by Sarah Heine • November 16, 2018

In the spirit of transparency, this blog is a couple of weeks late. When I say late, I don’t mean in regard to any external factor, but rather, in the context of our internal editorial calendar- a document that has been thoughtfully designed and meticulously maintained by members of the TMG Team. So, it is […]


I.T.

Putting the “I.T.” in IT Girl: Technology Infrastructure? Critical for Small Biz Success

by Sarah Heine • July 1, 2018

When The Moak Group (TMG) first opened its doors and we started to build our business, topics such as IT infrastructure really weren’t at the front of our minds. There was too much to do- ensuring our clients’ needs were being met, selecting and moving into office space, hiring additional staff, etc.- these were the […]


Strategic Communications: It’s more than just another “buzz word”

by Sarah Heine • March 22, 2018

“I work for a strategic communications firm.” It’s a sentence I say often. And one that, especially outside of the D.C. bubble, is met with silence and a look of mild confusion. It’s clear what begins to percolate in the minds of the people I talk to- something along the lines of, “Yeah, yeah. We […]


Marketing Campaigns

Successful Marketing Campaigns: TD Ameritrade Institutional Case Study

by Sarah Heine • August 25, 2017

Grabbing a customer’s attention is not easy. Not only do you need to show off your brand, you need a comprehensive marketing campaign that will highlight your product and compel someone to engage with your product or services. One successful example of such a campaign is TD Ameritrade International’s Human Finance Project. Today, we’re taking […]


Campaigns

Why Targeted PR Campaigns Are Essential

by Sarah Heine • July 20, 2017

A company’s public image is everything. Public Relations and image management is an essential part of any successful organization. The objective of PR is to get the word about you, your company, or your product to potential customers through compelling story telling that targets a specific audience. These campaigns educate your followers about the contributions […]