Posts By: Rebecca Hendrickson
Social Media 101: Back to the Basics
Quarantine Checklist:Have you…Binged Tiger King? Obviously.Learned a Tik Tok dance? Yeah.Perfected your social media strategy? No? Let’s talk about that. COVID-19 has led to many industries experiencing a lull in incoming work, so there’s no better time to perfect your social media strategy. Before we get bogged down in the details in upcoming blogs, let’s […]
Baseball, Beer, and Brand building: How Bud Light turned a viral moment into a winning marketing campaign
In a blog I wrote last spring, I mistakenly called the Nationals upcoming season “ominous” based on the fact that Bryce Harper wasn’t coming back to Washington. Well, as I’m sure you already know, I was wrong. It ended up being their best season yet and concluded with a World Series Championship, meaning the team […]
Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School
I’m going to open this blog the best way a millennial knows how: with a meme. Long is the list of industries that millennials have killed: traditional weddings, casual dining chains, mayonnaise, fabric softener, golf… the list goes on and on. But as a proud millennial (and killer of mayonnaise and golf), there is one […]
Using Creativity to Market Your Brand Around Holidays
Spring is in full bloom here in DC. The cherry blossoms are blossoming, allergies are flaring up, and the Nationals’ ominous Bryce Harper-less season is upon us. But along with spring also comes the ever-stressful activity of spring cleaning. If you’re anything like the members of Team TMG, you’ve already KonMari-ed your entire home the […]
The Balancing Act of a Digital Life
I’ve never been one to make New Year’s resolutions. Why? Because personally, I know there’s very little chance I’ll end up keeping them. And as it turns out, I’m not alone. While a majority of people may make New Year’s resolutions, only around 8 percent of people are successful in achieving them. But this year […]