Posts By: Rebecca Hendrickson

Bud Light

Baseball, Beer, and Brand building: How Bud Light turned a viral moment into a winning marketing campaign

by Rebecca Hendrickson • January 29, 2020

In a blog I wrote last spring, I mistakenly called the Nationals upcoming season “ominous” based on the fact that Bryce Harper wasn’t coming back to Washington. Well, as I’m sure you already know, I was wrong. It ended up being their best season yet and concluded with a World Series Championship, meaning the team […]


Print, Millennial reading a book

Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School

by Rebecca Hendrickson • June 24, 2019

I’m going to open this blog the best way a millennial knows how: with a meme. Long is the list of industries that millennials have killed: traditional weddings, casual dining chains, mayonnaise, fabric softener, golf… the list goes on and on. But as a proud millennial (and killer of mayonnaise and golf), there is one […]


Using Creativity to Market Your Brand Around Holidays

by Rebecca Hendrickson • April 15, 2019

Spring is in full bloom here in DC. The cherry blossoms are blossoming, allergies are flaring up, and the Nationals’ ominous Bryce Harper-less season is upon us. But along with spring also comes the ever-stressful activity of spring cleaning. If you’re anything like the members of Team TMG, you’ve already KonMari-ed your entire home the […]


The Balancing Act of a Digital Life

by Rebecca Hendrickson • January 30, 2019

I’ve never been one to make New Year’s resolutions. Why? Because personally, I know there’s very little chance I’ll end up keeping them. And as it turns out, I’m not alone. While a majority of people may make New Year’s resolutions, only around 8 percent of people are successful in achieving them. But this year […]


social media fails

Thanksgiving 2018: Feast Your Eyes on These Social Media Fails

by Rebecca Hendrickson • November 22, 2018

Social Media (n) is defined by Merriam-Webster as “Forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Simple enough, right? Not quite. It’s easy to forget the behind-the-scenes thought processes that go into writing […]