Posts By: Rebecca Hendrickson

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Social Media 101: Back to the Basics

by Rebecca Hendrickson • June 24, 2020

Quarantine Checklist:Have you…Binged Tiger King? Obviously.Learned a Tik Tok dance? Yeah.Perfected your social media strategy? No? Let’s talk about that. COVID-19 has led to many industries experiencing a lull in incoming work, so there’s no better time to perfect your social media strategy. Before we get bogged down in the details in upcoming blogs, let’s […]


Bud Light

Baseball, Beer, and Brand building: How Bud Light turned a viral moment into a winning marketing campaign

by Rebecca Hendrickson • January 29, 2020

In a blog I wrote last spring, I mistakenly called the Nationals upcoming season “ominous” based on the fact that Bryce Harper wasn’t coming back to Washington. Well, as I’m sure you already know, I was wrong. It ended up being their best season yet and concluded with a World Series Championship, meaning the team […]


Print, Millennial reading a book

Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School

by Rebecca Hendrickson • June 24, 2019

I’m going to open this blog the best way a millennial knows how: with a meme. Long is the list of industries that millennials have killed: traditional weddings, casual dining chains, mayonnaise, fabric softener, golf… the list goes on and on. But as a proud millennial (and killer of mayonnaise and golf), there is one […]


Using Creativity to Market Your Brand Around Holidays

by Rebecca Hendrickson • April 15, 2019

Spring is in full bloom here in DC. The cherry blossoms are blossoming, allergies are flaring up, and the Nationals’ ominous Bryce Harper-less season is upon us. But along with spring also comes the ever-stressful activity of spring cleaning. If you’re anything like the members of Team TMG, you’ve already KonMari-ed your entire home the […]


The Balancing Act of a Digital Life

by Rebecca Hendrickson • January 30, 2019

I’ve never been one to make New Year’s resolutions. Why? Because personally, I know there’s very little chance I’ll end up keeping them. And as it turns out, I’m not alone. While a majority of people may make New Year’s resolutions, only around 8 percent of people are successful in achieving them. But this year […]