Posts By: Noah Walker

The Role of Story-Telling in Marketing

by Noah Walker • December 5, 2017

The Story Growing up, James’ parents date night was always on Wednesday. Which meant every Wednesday as the babysitter arrived and James prepared for bed, his father would emerge from the bathroom, his face covered in tiny dots of toilet paper from a rough shave. Some of James’ fondest memories with his dad were the […]


Journalists Are People Too: A Guide to Building and Maintaining Reporter Relationships

by Noah Walker • September 22, 2017

The fourth estate is just about as American as apple pie – these are the people who embody a core tenant of our First Amendment, the people who we rely on to give us unfettered access to developments in the world around us. Whether it’s a local news story of the neighborhood alley cat being […]


Communications

Communications: The Tofu of Careers

by Noah Walker • August 18, 2017

Let’s make one thing clear – tofu by itself is not tasty. It’s one of those foods that requires a milieu of other ingredients, spices, and sauces to give it flavor and make it worthy of eating. Tofu molds to whatever is added to it, culminating in a nutritionally fulfilling food that has taken on […]


Traditional Media

“I’m Not Dead Yet!” Why Traditional Media Still Drives the News Agenda

by Noah Walker • August 4, 2017

Have you found yourself scrolling the front page of The New York Times and thinking, “man I sure could use some more content to peruse, I’ll move to social media where the content is infinite”? If you answered yes, you might think that traditional media is shuffling off of its’ mortal coil, destined to die […]