Posts By: Ellen Huber

Where Old Meets New: Winning the Digital Outdoor Ad Game

by Ellen Huber • June 25, 2018

Where Old Meets New: Winning the Digital Outdoor Ad Game It’s 2018, and the Mad Men days of advertising are over. By year’s end, digital advertising will increase 18.7% to a 107.3 billion dollar industry in the U.S. alone. By comparison, out-of-home (OOH) advertising—any ads shown outdoors—will reach just a fraction of that figure. But […]


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Choosing the Right Influencer to Tell Your Brand’s Story

by Ellen Huber • May 3, 2018

Gone are the days of slapping a household name on your product to sell it. In today’s marketing world, it’s all about the handle. That’s right—I’m talking about social media influencers. Business Dictionary defines influencers as “individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, […]


How AI Will Shape the Leaders of the Future

by Ellen Huber • March 8, 2018

Artificial Intelligence: Embrace it—or be replaced by it. No, I’m not suggesting that robots will inevitably control and eradicate humankind, but I do see a need to examine and understand what the rise of AI means for society, both now and in the future. Let’s dive into what it means specifically for the leaders of […]


digital marketing

How to Win the Digital Marketing Game in 2018

by Ellen Huber • January 19, 2018

New year, new digital marketing trends that will dominate—and transform—the landscape. At The Moak Group, we’re on the cutting-edge of this space. Here’s what we see changing the game in 2018. Say goodbye to organic reach It’s a pay-to-play world and we’re all just living in it—especially today’s marketers. Slowly but surely, Facebook has been […]


holiday marketing

Marketing Your Brand Amid the Holiday Chaos

by Ellen Huber • December 8, 2017

‘Tis the season for holiday parties, festive decorations, and—of course—the best shopping deals of the year. Everyone and their mother is making a list and checking it twice, meaning competition is at an all-time high and advertisers are in hyper-drive to keep up. So how can you make sure your brand rises above the rest […]