Posts By: Ellen Huber

Cincinnati Zoo

From Harambe to Fiona: A Case Study in PR with The Cincinnati Zoo

by Ellen Huber • August 13, 2019

The Harambe Crisis Flashback to May 2016: A young boy climbed up and fell into the gorilla enclosure at the Cincinnati Zoo. Harambe, a 450-pound gorilla, dragged the boy around, leading the Zoo to make the decision to kill the endangered gorilla in order to remove the boy from danger. What ensued was a media […]


Time Management Image

From No-Time to Go-Time: Time Management Strategies That Stick

by Ellen Huber • May 31, 2019

Managing your time really comes down to managing yourself, and who has time for that? If you can’t seem to find the time to accomplish the tasks and goals of your work life, your personal life, or both, this is the blog for you! Read on for seven steps that will allow you to develop […]


Influencer Marketing

Building a Brand-Influencer Relationship for Long-Term Success

by Ellen Huber • February 13, 2019

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]


instagram

Making Instagram Work for Your Brand, No Matter What You Sell

by Ellen Huber • October 23, 2018

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]


print magazine advertising

How to Design Ads for Print Magazines Like A Pro

by Ellen Huber • August 2, 2018

Sure, digital advertising dominates the game in terms of volume and spend, but there’s one metric that’s even more important: return on investment. It’s actually print magazine advertising—not digital mobile or video—that earns the highest return. The first step is understanding the consumer psychology behind it. Studies show that because we view print magazine ads […]