Media Buy Process

Managing the Media Buy Process

by Boyd Bailey • March 10, 2020

At TMG, a successful paid media plan starts with research and a clear understanding of our client’s objectives, goals, and target audience. We must understand who we are targeting and then build a plan for how best to speak meaningfully and consistently across a mix of advertising channels to reach our target audience where they […]

A Blueprint for Advancing Aviation Safety

by Lee Moak • March 6, 2020

Last month, an independent committee I co-chaired released a U.S. Department of Transportation-commissioned report on the Federal Aviation Administration’s aircraft certification process. The report, which the Secretary of Transportation appointed us to write after the tragic loss of 346 lives in two separate 2019 crashes of Boeing 737 MAX 8 aircraft — one in Ethiopia and one […]

How to rebrand like a pro

How to Navigate the Rebranding Process Like A Pro

by Vanessa Vergara • March 2, 2020

I’ll admit it- I love makeover shows. What Not to Wear. Queer Eye. There’s something enthralling about watching a stranger go through a “drab to fab” metamorphosis in 45 minutes. The best makeovers solidify the person’s sense of style, resulting in a new and improved “after” version that stays true to who they are. A […]