Bud Light

Baseball, Beer, and Brand building: How Bud Light turned a viral moment into a winning marketing campaign

by Rebecca Hendrickson • January 29, 2020

In a blog I wrote last spring, I mistakenly called the Nationals upcoming season “ominous” based on the fact that Bryce Harper wasn’t coming back to Washington. Well, as I’m sure you already know, I was wrong. It ended up being their best season yet and concluded with a World Series Championship, meaning the team […]