I thought cutting the field down to ten candidate websites would allow me to keep all of this sweet, sweet content to one post. I was mistaken. In part one I mostly kept my cool. If I was like Russel Crowe in A Beautiful Mind then, I have degraded to a Charlie Kelly from It’s Always Sunny in Philadelphia.
I’m just a step away from having my own crime board, telling anyone who will listen, “the navigation makes no sense”, and asking “why is one video this long?”
If you missed part one, what are you doing here?! Read it here first, then come back for the conclusion of the top democratic websites from worst to best.
Pete Buttigieg – https://peteforamerica.com/
Vote For: Putting the information people are looking for at their fingertips. The site’s “hero image” is Buttigieg, however users don’t have to scroll far (or at all on most computer screens) to get to the points the campaign wants you to see.
The Ask Pete function on the website is a great example of a campaign leading with the candidate’s charisma. While they have issue pages outlining his key stances, Ask Pete allows users to select from a multitude of video clips where Pete is speaking on any number of topics, letting him literally speak for himself on the issues.
A strike against this feature, however, is that it’s formatted with the aesthetic of the past site (notice the deeper blue and yellow). Fun fact: I noticed this because I wrote my original review of the old site and was surprised to find an entirely new look during the editing process!
Vote Against: The lack of white space. While the site is informative, it throws a lot of information at you at once and is a bit overwhelming to look at. I suggest they (spoiler alert) take notes on the Warren Campaign’s great use of white space and integrate a bit more into their website.
Cory Booker –https://corybooker.com/
Vote For: The website’s clear design aesthetic. The vibrant red, and blue make it stand out from other candidate’s sites. Of the sites so far, this one takes a more modern design approach.
Vote Against: The homepage video’s cover image. The cover image is blurry and not flattering. This can all be fixed by setting a polished cover image, especially if the video is going to take up so much room on the homepage of the site.
Also, the menu on this site needs some reworking. When you are on an interior page of any website, to get back to the homepage all you need to do is click on the site’s logo. On the Booker site when you click on the logo on an interior page, it just reloads the page you are currently on. With no home button, there is no way to get back to the homepage through the site’s navigation.
This site also has a fixed menu, which is great and means that users do not need to scroll back up to the top of the page to navigate the site. The problem occurs on some of the interior pages of the site. If you scroll down on the “Meet Cory” page, the white text of the menu gets lost on the white background.
Kamla Harris – https://kamalaharris.org/
Vote For: The website’s use of bold colors and clear layout. Harris’s website successfully stands out from the others on this list. This site’s homepage checks the boxes for information necessary on a homepage, call to action (sign up for emails), mission statement (why she is qualified to run for president), second call to action (donate).
Vote Against: Underdeveloped interior pages. Even just bolding important phrases to draw readers eyes would make a major improvement to the interior pages. The issue pages are clean and easy to read but should have at least one graphical element to keep readers attention.
Elizabeth Warren – https://elizabethwarren.com/
Vote For: Great use of the scrolling animation. On the homepage, I love that I have to scroll through her issues in order to get to the bottom part of the page. It’s a great way to highlight the issues she finds most important.
On the Issues page, anchor tags are used so I can directly link you her take on rebuilding the middle class.
Vote Against: The second half the of the homepage. It makes the site seems patchworked together. The top half of the page is well designed and the reason why this site is so far up the list. It takes advantage of the full width of the page. As you scroll past the Meet Elizabeth section, the rest of the content on the page has padding on either side, and there is no more scroll animation. Which make it feel like more of an afterthought.
Joe Biden – https://joebiden.com
He may be the second oldest candidate, but his team put together the best website of the lot. Here’s why:
- The design is consistent and clear throughout the site. Biden’s site is also not afraid of white space, to a positive effect.
- This site gets a pass for having the opening image be of just Biden because:
- He is already known by most of the country.
- He is not making direct eye contact with the camera.
- This site takes advantage of hover animations, which is a great way to have users feel like they are interacting with the site.
- The video on the homepage has a cover of a smiling Joe Biden, with his logo on it (looking at you Booker). And it’s only 1 minute.
- Joe’s Story page has a fun train (assumed Amtrak) that rides with you as you scroll down the page.
- When you get to the text-heavy issue pages, information is broken up with subtitles, bolded words, and bulleted lists.
Nit Pick: The logo for the browser tag only shows (what at least appears to be) EB. This should be updated to a better representation of the logo.
Vote Against: Having Biden share his domain at debates.
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