A Blast from the Past: Why Brands are Going Retro to Spark New Initiatives

by The Moak Group • August 29, 2019

If you read our post, “Making Print Cool Again: Digital-Native Brands Spice Things up by Going Old School,” you know that companies are taking advantage of integrating retro trends into their strategic plans. After reading Rebecca’s post, I wanted to know more, and upon doing some research, I found a key contributing factor to be […]


Cincinnati Zoo

From Harambe to Fiona: A Case Study in PR with The Cincinnati Zoo

by Ellen Huber • August 13, 2019

The Harambe Crisis Flashback to May 2016: A young boy climbed up and fell into the gorilla enclosure at the Cincinnati Zoo. Harambe, a 450-pound gorilla, dragged the boy around, leading the Zoo to make the decision to kill the endangered gorilla in order to remove the boy from danger. What ensued was a media […]