Social media has completely transformed the way content is consumed—and the amount of it. If we’re being honest, a considerable amount of my day is spent consuming said content, scrolling and scrolling until I find something that catches my eye to double-tap. Like many consumers, the content that earns my coveted ‘like’ most consistently is both motion graphics and videos. Here’s why.
As my graphic design journey continues at The Moak Group, I’ve kept up with current trends to help our content remain interesting and relevant. This means diving deep into the world of video, and motion graphics—and my strategy is backed by research. According to Twitter, “tweets with a GIF gained 55% more engagement than those without.” Additionally, incorporating motion graphics can help boost your shares as well as your comments. Social videos alone have been found to generate 1200% more shares than text and images.
Read on for some TMG tips on how to incorporate motion graphics into your social media plan. There may be a bit of a learning curve, but the results are worth it.
So, what are motion graphics?
Animated visuals, motion graphics – whatever you may call them – are simply graphics that include some form of motion, whether it’s through text, images, or shapes. The format of our motion graphics are almost entirely the difficult-to-pronounce-but-easy-to-love GIF. GIFs are short, animated images, similar to a tiny video that plays over and over in your web browser. They are a great way to engage in conversations on social media. The content you decide to put into a GIF is entirely up to you.
How to get started
First and foremost, you’ll need an idea of what you want to create. From 3D designs to glitch effects, it all depends on what works best for your brand. I tend to find inspiration online and then work to make it my own. Operating this way has allowed me to learn the basics and teach myself new techniques in the process.
After you have your idea, you’ll need a tool/platform that can help you bring your vision to life. The Adobe Suite reigns supreme in our office, but there are tons of other platforms that can be used to help you create winning motion graphics. Take some time to thoroughly research different tools and platforms and find the ones that work best for you.
And finally, the common theme in many of our #TMGInsights blogs: take advantage of all of the free tutorials on the internet. I’ve spent countless hours reading and watch tutorials on how to create captivating motion graphics.
My favorite motion graphic styles
Spice up your logo by putting it in motion—literally. This is a great way to make your logo pop and can be done on both a static or video background. Here’s an example of my first animated logo we put together for TMG social.
2D and 3D
2D images are cool and all, but combine them with a 3D element, especially one that moves, and you’ve got a great way to offer your audience an immersive experience.
This effect has taken the design world by storm. Glitch effects give you the ability to take an ordinary image and break them up as if something went wrong. This leaves you with an eye-catching post. In fact, one of my most recent motion graphics featured this trend.
What are you waiting for?
Motion graphics are proven to help boost engagement, drive traffic, and help make you’re your brand more memorable. With mobile on the rise, there is no better time to incorporate this trend into your social media plan. Not sure creating motion graphics is for you? TMG is here to help. Drop us a line and we’ll create a plan perfect for your brand.