Not to be dramatic, but this post has been four years in the making. Around the time I started working at TMG, I ended my unpaid side hustle, the blog “Beccalovespodcasts.” I would link you to it, but I stopped paying for the hosting years ago (I’m not made of money). In each post I would pick my favorite podcast episodes and suggest them to all my fans (shout out to you, mom and dad!) But while I did stop writing for my blog, I did not stop listening to podcasts.
Since my last “BeccaLovePodcasts” blog post, the popularity of podcasts has grown immensely. It is projected that by 2022, podcast listening will grow to 132 million people in the US. According to Apple, there are over 525,000 active podcast shows, with more than 18.5 million episodes available. This amount of content has offered new opportunities to marketers. It allows them to hyper-target their audience. Are you planning on releasing a biography on a famous old guy? Here is a list of 25 different History Podcasts that would reach your ideal audience.
So why is everyone and their mom listening to podcasts? For starters, podcasts are a great way to pass the time, especially throughout your commute. The options are almost endless, from podcasts that can up your professional game to pop culture episodes that are great to talk about around the watercooler. Podcasts have helped me become an expert in the most random topics which can act as a great icebreaker, this episode on how pollen works came in handy this spring. So, whether your commute is filled with braving metro fires, avoiding pedestrians, or on the flip side of that, dodging cars, podcasts are there for you. Without further ado, here is a list of episodes you should listen to on your commute.
We’ve all been there. We go to see a panel of experts talk, maybe there’s wine and hors d ‘oeuvres (if you’re lucky), you start to get comfortable, and the lead speaker announces a 15-minute break for networking. Forget the fact that I grew up on the idea that stranger = danger, I’m now just supposed to hand out my personal contact information to anyone that talks to me? No thank you.
Well, it turns out that way of thinking is all wrong: networking doesn’t need to be an awkward exchange of business cards. Instead, you should focus on building strong relationships. Sometimes it’s not who can help you, but how can you help someone else. Want to learn more? This podcast is for you.
If you thought Fyre Festival was bad, wait until you get a load of Theranos and its founder, Elizabeth Holmes. While Fyre Festival promised Instagram models, Ja Rule, and the Bahamas, Theranos made people believe they were changing the world one prick of blood at a time.
The best/worst part of listening to the podcast is hearing how Holmes continued this scam for years, all while providing unsuspecting patients with bogus medical records. Hint: do not take business advice from this podcast.
If you tried to tell me in high school that someday I would choose to listen to a podcast on the economy for fun, I would probably call the cops on you (back to the idea that stranger = danger). While as a whole, the content that Planet Money produces is top notch, this episode particularly piqued my interest with their discussions surrounding ownership of work shared on the internet.
Social media is the Wild Wild West for rights on work. Think of all of the accounts that share graphics, videos, and memes – do you know where that content originated? When do people cross the line from sharing work to straight up stealing it?
Your phone rings, you’ve won a cruise! Your phone rings again, turns out there’s a warrant out for your arrest. No matter the scam, your phone will continue to ring endlessly. There is no solution out there to stop these robocalls (thanks, Congress). That is, until this episode, where host Alex Goldman decides to learn more about a specific scam.
This two-part series had me on the edge of my (metro) seat when I listened to it back in 2017. Goldman starts by calling a scam company over and over again, to the point that they ask him to stop calling. His journey doesn’t stop there; he makes it his goal to find his scammer in person to learn more about how these companies work. Will he succeed? Listen to find out. And the next time a client gets a robocall in a meeting, you get to sound like an expert on the subject.
Latest posts by Rebecca McTear (see all)
- Becca Still Loves Podcasts: The Best Episodes to Listen to on your Commute - April 30, 2019
- Save Your Audience from Boredom, Incorporate Illustrations into Your Brand’s Campaign - February 1, 2019
- How The Grinch Saved Your Holiday Ads - December 21, 2018