Influencer Marketing

Building a Brand-Influencer Relationship for Long-Term Success

by Ellen Huber • February 13, 2019

It’s cuffing season in the influencer world. Are you and your brand’s influencer ready to go the distance? The numbers don’t lie: 39% of marketers plan to increase their influencer marketing budget. But identifying, building, and maintaining a relationship that will not only justify the investment, but also produce a lasting, successful partnership can be […]


Illustrations of bored Becca

Save Your Audience from Boredom, Incorporate Illustrations into Your Brand’s Campaign

by Rebecca McTear • February 1, 2019

Creating engaging content day after day is a difficult task for even the most exciting brands to maintain. The goal of any good communications strategy is to keep a brand’s creative theme cohesive without the content becoming static and dull. At times, however, this can be a difficult task. Unless you have a constant flow […]