Writing about yourself isn’t always easy. Nevertheless, having a clear and concise bio that represents who you are is vital in the professional world. A well-written bio can earn you respect, visibility, and showcase your strongest attributes and accomplishments. The tricky part? Keeping it interesting while also straight-forward and to the point. It’s can be a difficult balance, but we’re here to help. Here are a few tricks on marketing yourself efficiently through your professional bio.
Before you get to writing, first lay out all your relevant milestones and accomplishments- decide which ones are worthy of including (hint: think as objectively as you can). Important elements can include: prior job experience, volunteer work, education, awards and certificates, your job profile and responsibilities, skills, published work, and contact information. Just like a recipe, if it doesn’t call for an ingredient, don’t add it – tailor the information you include in your bio to your field or the job you’re applying for.
When writing copy, it’s important to consider your audience. A potential client? Someone looking to hire you? A previous employer? A professional bio listed on your company’s website should discuss your skills and accomplishments in relation to your position, as the audience will most likely be potential clients and job candidates. On the other hand, a professional bio on your resume or LinkedIn profile should represent an overview of the ingredients listed above, as your audience will most likely be potential employers looking to see what you’re all about.
Style is key
No one wants to read someone boasting about their accomplishments sentence after sentence- it’s boring and tacky. If you’re writing an author bio it’s ok to use first person, but for all other platforms, including a company website and/or LinkedIn, it’s best to use third person. People want to know what others say about you and how they see you. This way, it’ll sound like a boss or former colleague is talking about how great you are, not yourself.
The balance between including enough information and keeping your bio concise is hard to master, but the main thing to keep in mind is your platform. Micro bios are great for platforms like Twitter, or your opening statement on LinkedIn. It should assert your purpose, give the reader a feel of who you are, but only take a moment to read.
A short bio can be about a paragraph highlighting your strong
A longer bio should be saved for places where you are discussing your biggest achievements, such as a company website. This is a place that should include all of the above ingredients, with some additional fun facts such as your interests, non-work-related accomplishments, or even hobbies. This should be two to three paragraphs and truly give the reader an idea of who you are.
Pro Tip: Have all three bio’s pre-written and on-hand so you’re ready to showcase yourself at any moment.
Need more inspiration or examples to craft your best professional bio? Check out our website, and get to know Team TMG while you’re there.
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