Don’t Let User Personas Scare You Away from Great Designs

by Rebecca McTear • October 29, 2018

Michael is a young man, who enjoys long walks around his hometown, Haddonfield, Illinois. When it comes to his sense of fashion, Michael likes to keep it simple with a navy-blue jumpsuit. He is a man of few words; in fact, he feels more comfortable behind a mask. Others have described Michael as a man […]


instagram

Making Instagram Work for Your Brand, No Matter What You Sell

by Ellen Huber • October 23, 2018

Everyone who is active on social media can appreciate Instagram’s ability to serve as an effective marketing platform for brands. Brands selling highly ‘grammable products like AirBnB (think: picturesque getaways) or Adobe (stunning graphic design) have content that lends itself perfectly to the platform. But what if your brand doesn’t fit neatly into the cookie-cutter […]


Why Color Matters. Color Spectrum

More to a Logo Than Meets the Eye: Why Colors Matter

by Rebecca Hendrickson • October 10, 2018

When you think about your favorite fast food establishments – McDonald’s, In-N-Out, Carl’s Jr. or Hardee’s– what do they all have in common? Burgers? Fries? Sure, but that’s not quite what we’re looking at here. When you think about their logos, what do they all have in common? The colors used are almost identical. So, […]