Where Old Meets New: Winning the Digital Outdoor Ad Game

by Ellen Huber • June 25, 2018

Where Old Meets New: Winning the Digital Outdoor Ad Game It’s 2018, and the Mad Men days of advertising are over. By year’s end, digital advertising will increase 18.7% to a 107.3 billion dollar industry in the U.S. alone. By comparison, out-of-home (OOH) advertising—any ads shown outdoors—will reach just a fraction of that figure. But […]

design process

The Do’s and Don’ts of the Design Process

by Rebecca McTear • June 13, 2018

At some point in your life, you’ve probably sat in front of your computer staring blankly at the screen hoping against hope to find inspiration. Instead of putting your fate in the idea that inspiration will find you, we’ve put together a list of dos and don’ts to help guide you through the design process; […]

14 Things You Learn Working at a Startup Strategic Communications Firm

by Rebecca Hendrickson • June 6, 2018

Every time I tell someone my office has less than 20 people, I get the same reaction a mixture of confusion and curiosity, accompanied with a ‘What do you mean?’ or ‘How do you like it?’. What I mean is that I work at a startup. And yeah, it’s awesome. One of the best parts […]