influencers image

Choosing the Right Influencer to Tell Your Brand’s Story

by Ellen Huber • May 3, 2018

Gone are the days of slapping a household name on your product to sell it. In today’s marketing world, it’s all about the handle. That’s right—I’m talking about social media influencers. Business Dictionary defines influencers as “individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, […]